Social network marketing is not just another buzz word. Using social networks to interact with your customers and potential customers is a viable way to increase branding, brand perception, loyalty and sales. One of the fastest growing and most used social network sites is facebook.com.

StudioHOF Marketing provides Facebook strategies and implementation for corporations looking to leverage this powerful medium.

Our Facebook Marketing Services Include:

• Develop an overall integrated Facebook campaign strategy applicable to each individual client’s needs
• Develop Facebook Pages and advertising campaigns designed to increase awareness, group members and job applicants
• Provide strategic input on how to create and maintain successful Facebook pages
• Create targeted advertising campaigns in Facebook
• Communication of results, review of reporting, and suggested campaign adjustments

Facebook Statistics

• Facebook has more than 150 million users
• Facebook is the 4th most visited site on the web
• Facebook is the 3rd most visited site in Canada
• In January 2008, Facebook was the 4th largest online property in Canada attracting over 15 Million unique visitors
• 1/3 of Canadians are Facebook members
• 84% of Facebook users are under the age of 35
• 48% of users return each day
• Users spend an average of 25.2 minutes on Facebook per day
• Facebook sees 61.3 billion page views per month
• Facebook is the #1 photo sharing site
• 3 times more people are invited through the event application than www.evite.com

Key Benefits: Leveraging Social Stories & Targeting Capabilities

Facebook advertising has the unique ability to show ads to users whose friends have recently engaged with your Facebook Page in their mini feeds and news feed. These social stories, such as friends becoming a fan of your Facebook Page, make your ad more interesting and more relevant to your target audience.

Furthermore, Facebook allows advertisers to reach the exact audience they want with targeted ads. The following are ways advertisers can target advertisements in Facebook:

• Age
• Gender
• Location (country, state/province and city levels)
• Interests
• Relationship Status
• Activities
• Networks (schools, companies)
• Schools
• And more…

Facebook Business Pages

A Facebook Business Page enables users to interact with your business in many different ways and turn consumers into brand advocates. User actions from the Facebook Business Pages are virally distributed through news feeds and mini feeds. Because profiles are generally authentic and their connections with other users are real, the power of recommending, discovering, and/or adopting new brands through friends is amplified and thus maximizes the opportunity for viral distribution.

Users can engage with your Facebook Business Page by; adding themselves as a fan, writing on your wall, uploading photos and joining other fans or discussions. These actions generate social stories which are distributed to the user’s friend’s news feeds.