Search Engine Optimization For Local Business
We specialize in getting local businesses showing up on the front page of Google Search.
Local Business Search
How will they find you?
- Google Share of US Market 75.2%
- Google Share of Mobile Search 87.1%
- Searches returning Knowledge Graph 25%
- Searches returning Video Results 65%
Search Engine Optimization
You want customers, clients, patients to your place of business. The best looking webpage will only bring them in, if they see it. SEO is the process of using technology to bring your site to the attention of the Search Engines, and getting your page to display as a search result. Without Search Optimization, your beautiful site will not see the web traffic that will eventually convert to customers, because your competitors will be displaying first in the Search listings… not you.
Let’s try to make this real simple, before you dive into all the detailed articles on this site.
SEO relies on one thing.. only one… Relevance!
Google wants to show the person searching, whatever is most relevant to their search.
Sounds too incredibly simple? Well it is. There is no secret magic to “Game Google” with all kinds of what are called Gray Hat, or Black Hat tricks. Stuff that tricks Google into thinking a site is more relevant than it actually is. Because people try to cheat, Google makes it harder and harder to cheat. Doing this, they sometimes wipe out entire listings, and folks need to start all over again.
On the other hand, we learned our SEO methodology back in the old days. We use White Hat methodologies that scream to Google that we are legitimate. None of the red flags, the danger signs, that Google looks for to determine cheaters are anywhere on our site.
There’s 2 types of SEO. On Page and Off Page.
On-page SEO is often overlooked by website owners and developers but it is a vital part of the optimization process. Optimizing your site means that it’s easy for search engine crawlers to pick up your site and rank it for the appropriate keywords. With our SEO service we do a complete analysis of your site and look at all the factors such as domain name, headings, titles, alt text, meta tags and keyword density. By making sure your site is optimized in this way it makes it much easier for search engines to find your site. This means you rank higher for keyword phrases relevant to your site and therefore bring in more traffic.
Off-site SEO, as the name suggests, is any form of promotion or mention of your site, that comes from other sites. This can be through link-building or via social networking sites such as Facebook and Twitter. Off-site SEO has changed a great deal in the last couple of years and requires a much more careful and thought-out approach to get it right. Some companies will simply build as many back-links as possible to a site in the hopes of ranking it. This may have worked at one time, it is no longer relevant in 2012 and may in fact harm your site. At 4th Street Web only use viable, and most importantly RELEVANT, link-building tactics that will help your site grow.
Only Local SEO
Because our service is heavily skewed to local SEO, we are able to personalize out service so you can bring in the quality traffic and clients that you want. We have had excellent results – with all of our long-term clients appearing on the first page of Google at least once. If you’re looking for an SEO service that delivers then you are in the right place.
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