Blogs and Musings From Saint Petersburg

Web Designer, Digital Marketer, Search Engine Optimization Pro, Media Buyer

StudioHOF

National Bring Your Dog To Work Day

National Bring Your Dog To Work Day

Today is National Bring Your Dog To Work Day. Nothing gets more facebook likes than dog pictures  (well maybe cats do...). May I suggest to those of you that are Search or Social members, that you encourage your employees to share a picture of their dog on the...

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Just back from an amazing event

Just back from an amazing event

Many of you may know that we have a specialty working with Debt Collection Attorneys, and Debt Collection Agencies. Last week, we attended our first national event for the Debt Collection industry, as an exhibitor, releasing for the first time to the public our...

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Pre-Campaign Keyword Research

Manual Keyword Mining Before launching a marketing campaign we need to know what keywords to target.  A “keyword” is what we refer to as the word or phrased typed into a search engine to return search results.  Utilizing software and several man hours of filtering...

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Social Engagement Web Site Design

Social Engagement Web Site Design

Socially Engaged Web Site Design  Social Networking Should ALWAYS be discreet Always offer multiple social networking opportunities Outbound Social Networking to Share and to Comment. Inbound Social Networking for fresh content Engage your visitors WHEREVER they are,...

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General On-Page Search Optimization

General On-Page Search Optimization

Keyword Grouping This is where we group the target keywords that have been agreed upon into sets of 1-3 keywords which will then be designated to target pages during the URL Mapping stage.  Keywords of a given campaign are grouped based on, but not limited to, similar...

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Keyword Research

Keyword Research

Manual Keyword Mining Before launching a marketing campaign we need to know what keywords to target.  A “keyword” is what we refer to as the word or phrased typed into a search engine to return search results.  Utilizing software and several man hours of filtering...

read more
Website Semantics

Website Semantics

Website Semantics Proper Use of Semantics helps Search Engines know what is important Proper Use of Headings Tells the website Visitor what is important Website Semantics are like a set of punctuation and grammar rules, but for the web. Headings are used form...

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