Pre-Campaign Keyword Research

Manual Keyword Mining Before launching a marketing campaign we need to know what keywords to target.  A “keyword” is what we refer to as the word or phrased typed into a search engine to return search results.  Utilizing software and several man hours of filtering...
Social Engagement Web Site Design

Social Engagement Web Site Design

Socially Engaged Web Site Design  Social Networking Should ALWAYS be discreet Always offer multiple social networking opportunities Outbound Social Networking to Share and to Comment. Inbound Social Networking for fresh content Engage your visitors WHEREVER they are,...
General On-Page Search Optimization

General On-Page Search Optimization

Keyword Grouping This is where we group the target keywords that have been agreed upon into sets of 1-3 keywords which will then be designated to target pages during the URL Mapping stage.  Keywords of a given campaign are grouped based on, but not limited to, similar...
Keyword Research

Keyword Research

Manual Keyword Mining Before launching a marketing campaign we need to know what keywords to target.  A “keyword” is what we refer to as the word or phrased typed into a search engine to return search results.  Utilizing software and several man hours of filtering...
Website Semantics

Website Semantics

Website Semantics Proper Use of Semantics helps Search Engines know what is important Proper Use of Headings Tells the website Visitor what is important Website Semantics are like a set of punctuation and grammar rules, but for the web. Headings are used form...

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