Many of you may know that we have a specialty working with Debt Collection Attorneys, and Debt Collection Agencies.
Last week, we attended our first national event for the Debt Collection industry, as an exhibitor, releasing for the first time to the public our “Rainmaker Digital Strategies” platform for maximizing traffic to attorneys’ websites, and turning that traffic into leads and clients.
We were very pleased at how well received we were! Approximately 650 people attended. There were 25, perhaps 30 vendors exhibiting, and StudioHOF was the only digital marketing agency in attendance.
I’d like to thank our client Ralph Marcadis at Marcadis Singer, PA for the kind words he shared with several attendees about how we have helped to build his practice through online marketing. It’s great to show up, and have proof in the form of a client that is successful.
We learned much from the National Creditors Rights Board attendees, some was surprising. The largest surprise was that most of the attorneys did not know if their website was actually driving any new clients to their business. Many would send clients to their site for information, sometimes not even having visited their site themselves. Another surprise for us, was the degree of caution attorneys have over their sites, and “bad guys” ability to spoof phone numbers and emails, even hijack clients, in an attempt to get extort money from the attorney with empty threats about FDCPA violations.
We will be writing an article soon on the need for security, and will begin a series on best practices for attorneys to minimize their risk from these bad players. Scammers are prevalent in every industry. One of my favorite stories is that of “the Dutchman’s Gold“. It appears though that debt collection agencies are particularly susceptible to extortion and scam. The news is filled with news of unfortunate people that get scammed by “fake debt collectors”. I had not realized just how much legitimate debt collectors get scammed, and their justified level of paranoia.
All in all, it was an enlightening trip. We met some wonderful people, saw some horrendously bad websites, and a few really good ones. We are planning on attending the IACC conference next month to a much smaller audience, and hoping that the smaller venue will enable us to have more interaction time with the attendees.